Crisp Imaging is the largest independent imaging firm in California.
A history of service…
Crisp Imaging had humble beginnings as a single Copy Club shop in Orange, California which opened in early 2001. After 22 years, 11 moves, and 3 kids in the corporate world, Gary and his wife Julie decided they wanted to live in Southern California for the rest of their lives, raise their children, and become entrepreneurs.
The Crisps loved the idea of providing a customer-friendly alternative to Kinko’s. Their vision was to be a real family-owned business that would provide exceptional customer service throughout Orange County and Southern California. They envisioned themselves not only able to serve the community through their company, but also in giving back as business owners, a key driver of their philanthropy that remains to this day.
A few months after Copy Club had opened its doors, customers kept asking them if they could print reprographics. They realized that they had opened a digital services business in the hotbed of Architects, Engineers and Construction companies that is Southern California. They switched gears to serve the market and create real vendor choice, deciding to de-franchise and created their own name, Crisp Imaging Reprographics, named after Gary and his wife Julie.
Those days were quite different from what Crisp Imaging has become today, the largest independent imaging company in California selling reprographics, color services, and technology solutions. Julie and Gary put everything they had into the business, investing most of their savings and often working around the clock. In those days, Julie did the books, they both did the selling and Gary solicited the investors and local businessmen who helped Crisp Imaging become what it is today. Slowly their hard work began to pay off, and they started to grow rapidly.
With the reprographics industry's shift toward less printing, more technology, and increased digital solutions, in 2014 C2 Reprographics changed its name to C2 Imaging. In the spirit of personal customer service, on the eve of their 15 year anniversary in 2017 Gary and Julie decided to change the company name to Crisp Imaging. Crisp Imaging currently has eight Southern California locations, 132 employees, and 48 cars to serve its customers. Crisp Imaging’s “Customer Driven Culture” makes customer service its #1 priority at all times by understanding needs and exceeding expectations.
Our mission at Crisp Imaging Imaging is “to serve customers better than they have ever been served before.” Our vision “is to be the premier imaging company in the world by providing for our customer’s exceptional quality and service, leading edge technology, and uncompromising value. At the core of Crisp Imaging’s philosophy is its “Customer Driven Culture” which is illustrated to the right. We believe at Crisp Imaging that we really all work for our customers. Every “touch point” whether it is a product, service, an interaction with a driver, or even your billing statement should be a positive experience and reflect exceptional customer service.
As the great Sir Richard Branson once said “Clients do not come first. Employees come first. If you take care of your employees, they will take care of the clients.” Our “Win Forever” philosophy illustrates what working at Crisp Imaging is all about. Grounded in Faith, Integrity, and Courage, we strive to create a culture in which our employees are motivated to do their best, and become the best version of themselves. This is accomplished through the understanding that we at Crisp Imaging are one and each decision affects other parts of the team. We are respectful and positive with one another and expect to win each and every day. Our culture is all about teamwork, which at its core is love for one another, which is seen in how we communicate with each other, trust one another, and ultimately have confidence in one another to do the right thing every time.
Our Executive Team
With over 100 years of industry experience Crisp Imaging’s leaders are highly skilled experts in our industry. We are enthusiastic and have a sense of urgency in everything we do, out-performing out competition through hard work, attention to detail and exceptional customer service. We expect to win in the marketplace by serving our customers better than they have ever been served before, building trust and confidence in everything we do, and being relentless in our passion of doing our best and becoming the best version of ourselves.
Gary Crisp, President, CEO, and Founder of Crisp Imaging
Crisp Imaging was built by focusing on superior customer service, producing products of the highest quality, creating a world-class work environment, and supporting our community. Prior to founding Crisp Imaging, Gary thrived in corporate life at Unilever and PepsiCo as a successful sales and marketing executive. Gary supports numerous charities and educational institutions throughout Southern California, including supporting active-duty and veteran causes, Catholic education, Unstoppable Foundation, USC, Sports 1 Marketing, the Diocese of Orange, and The Boy Scouts Men of Character Awards, to mention a few. Gary is a graduate of California State University Long Beach in Liberal Studies and holds a MA in Applied Psychology from the University of Santa Monica. Gary sits on the board of Verbum Dei Catholic High School and has been a member of the USC Athletic Board for 10 years. In his spare time Gary enjoys west coast jazz, fine whiskey, premium cigars, and is an avid Clippers fan. His favorite day of the year is hosting 500 Marines and Veteran’s for his annual Super Bowl extravaganza at the American Legion in Newport Beach. Gary considers his greatest achievement to be his 35-year marriage to his wife Julie and their 3 children Courtney, Carter, and Caroline.
Julie Crisp, Executive Vice President, Co-Owner of Crisp Imaging
Julie is the Executive Vice President of Crisp Imaging focusing on business development, trade relations, and strategy. Prior to starting Crisp Imaging with her husband, Julie had a successful corporate sales and marketing career working for Unocal, Compaq Computer, and a variety of other technology based companies. Julie represents Crisp Imaging as an active business leader in a number of associations that support and promote the local AEC Community including BIA/OC, AIA, SDA, and CANstruction. A Southern California native, Julie was born in Inglewood and comes from a long line of USC Trojans. She graduated from USC in 1978 with BS in Business and Marketing and was a member of the Alpha Chi Omega sorority. Julie enjoys spending time with her family, cooking and entertaining, traveling to new places and is currently remodeling her family’s mid-century home back to its original splendor.
Barry Malkin, Chief Operating Officer
Barry joined Crisp Imaging in 2007. He is their head of operations and is ultimately responsible for implementation and execution of overall production quality and customer satisfaction. His entrepreneurial sales and operations background provide a distinctive mix of talents to Crisp Imaging and its clients. Barry’s career includes over 25 years of digital publishing and imaging experience. He began his career as an account executive in business forms sales then operated a commercial ﬂooring subcontracting business. Prior to joining Crisp Imaging, Barry led FedEx Kinko’s as a Southern California District Manager and ranked in the top 10% nationally for combined performance of sales growth, proﬁt and customer service. Barry received his BS degree in Business and Marketing at Cal Poly Pomona and MA of Psychology at University of Santa Monica. Barry is very active in his church, enjoys hiking, and focusing on ﬁtness. He currently resides in Anaheim Hills.
Eric Schmitz, Vice President of Business Development
Eric, a Southern California native, grew up in Newport Beach and is a graduate of Newport Harbor High School. Eric later studied psychology at The University of Santa Monica. He began his career in reprographics as an Account Executive for OCB Reprographics in 1996. He was quickly promoted in 1999 to Senior Vice President and then President of OCB's San Diego Division. After departing OCB, Eric was the President of Premier Reprographics in San Diego. In his role as Vice President of Business Development at Crisp Imaging, Eric leads the company’s business development efforts. His primary objective is to grow Crisp Imaging’s overall regional customer base. Eric currently serves on the executive committee for the USC Trojan Athletic Board of Directors and is its Golf Chairman. He also volunteers his time as an active board member of HomeAID, San Diego. Eric enjoys team roping and western pleasure riding his horses on Rancho Mission Viejo. Eric and his wife Christy currently reside in Poway.
Brad Miller, Chief Financial OfficerBrad, as the CFO for Crisp Imaging, heads up the company’s accounting and financial management functions. After graduating from Ball State University in Muncie, Indiana, he began his career in the tax department of a national CPA firm where he served as a tax specialist for individuals and business organizations. Brad has also been CFO of two mid-level companies in the Southern California marketplace where he oversaw all finance operations as well as being a key member of their mergers, acquisition and right-sizing efforts. Additionally, as Vice President of an international professional consulting firm, he directed the home office operations in support of 45 separate locations. He most recently served as the Director of Taxation for a CPA firm specializing in high net worth clients. He is a CPA and a member of the AICPA and California Society of CPA’s. Brad and his wife Joanne are avid skiers and currently reside in Irvine.
Keith Gettle, Director of Technical SalesBorn in Lebanon, Pennsylvania, Keith was raised with a blue collar work ethic that has remained with him. While attending Temple University in Philadelphia, Keith was Front of House Manager at Maggiano's Little Italy, until leaving Pennsylvania in 2010. His sense of adventure led him on a cross-country trip that ended with his joining the California-based company Escrow.com. He quickly applied his work ethic, attention to detail and customer centric attitude to progress from Customer Service Representative to Customer Service Manager. He was later promoted to Operations Manager where he oversaw the opening of new offices in Northern California, Canada and Australia. Keith is now Director of Technical Sales, using his energy and passion for learning new technologies to keep Crisp Imaging on the cutting edge of emerging software products that will benefit their customers as they move into a new era of printing and data management. Keith is an ice hockey fan from way back, loves sports and listening to old-school vinyl.
Eric Gaydon, Vice President of Color/FM/On-Site ServicesEric possesses a unique mix of mechanical, technical and artistic skills. He is both highly technical as well as creative with strong knowledge of the tech industry across multiple platforms. His expertise in design and photography provides a very creative and yet analytical way of thinking. Eric’s relentless commitment to customer service is contagious and his team is infused with the same philosophy. Eric created Crisp Imaging's color strategy including development of our G7 Color Management standard. He began his career with OCB Reprographics more than 20 years ago and has been recognized by Xerox as having the "best eye for color in California" and was awarded as such. Eric currently leads Crisp Imaging's expansion in all color products and services, the FM/On-Site Services business segment and development of the company’s many technology innovations. Eric is an avid Star Wars buﬀ and looks forward to attending Comic-Con each year.
Carter Crisp, Marketing DirectorCarter was born in Newport Beach in 1992. After multiple moves in his adolescent years, his family settled in Orange County where the seeds for Crisp Imaging were being planted. He graduated from Santa Margarita Catholic High School and attended Texas Tech’s Rawls College of Business. He ﬁnished his lower division requirements and returned to southern California to attend USC. He graduated with a degree in political economy. Nearing graduation, he began an internship with Crisp Imaging to work on their new website. Carter began to self-learn graphic design and other marketing messaging techniques which led to full time employment as Crisp Imaging’s digital marketing manager to enhance their online marketing and social media. His role has since expanded to all marketing for Crisp Imaging. In his free time Carter enjoys collecting records and tapes and is a heavy metal and hardcore punk enthusiast. He is also a die-hard Tampa Bay Buccaneers fan.
Robert Sawyers, HR GeneralistBorn and raised in Modesto, California, Robert is a first generation born American. He attended Azusa Pacific University and received his Bachelors in Psychology. After graduating, Robert worked at Verizon Wireless, where he was a technology leader at his location and was promoted to management. Robert returned to his hometown to prepare for graduate school. Back in Modesto, he served the community he grew up in by working in a local hospital. He worked as an HR Intern while attending the University of Southern California and earned his Masters of Science in Applied Psychology in 2016. His degree focus was on training efficiency. With his technological knowledge and passion for inspiring those around him to reach their full potential, Robert's aspiration is to create an empowering and engaged HR department at Crisp Imaging. Robert enjoys working out, gaming, and is a huge car buff.